As a brand brewed with 100% Natural Ingredients - Corona is constantly looking for ways to help Nature.
This year we partnered with Coral Vita - a high-tech coral farm that uses a technique that grows coral up to 50x faster.
We launched the campaign for Valentine’s Day and invited people to gift their loved ones a meaningful present that lasts.

In two weeks time we had to create content for social media inviting people to help restore the reefs by gifting a coral.
All corals are grown at Coral Vita farms before being returned to the ocean.

To purchase a coral, people were re directed to the coralvita.co/corona page.
On the main page they could find all the steps to follow and all the coral available for purchase.
We also explained the partnership and included other campaigns that Corona is involved with to help the world.

Creatives: Senan Lee, Jack Harry, Andrea Rambert
Team Members: Barbara Coelho, Luna, Andrea Gilbert, Luna, Nicholas Hughff, Harry Lee