Stella Artois has been a fixture at horse races forever.
To take that heritage to the next level, the brand took a wild leap into the Metaverse.

Teaming up with the tech-obsessed innovators at Zed Run, the challenge was entirely visual: translating Stella’s sophisticated, hand-crafted illustration style into a pixel-perfect digital world.

The result was an exclusive set of playable NFT horse skins and bespoke racetracks that brought The Life Artois aesthetic into Web3.